Monday, August 25, 2008

ARDHNARISHWAR!!

There is no stopping Aamir Khan. Always setting new goals for himself, always experimenting with new styles, this actor of his own kind will next be seen as the mythological half man-half woman ‘Ardhnarishwar‘ in a Tata Sky ad. This ad, the first for the company by Aamir is already on air.

The ad has been conceptualised by the company’s marketing team along with Rediffusion. Bollywood writer-director Neeraj Vohra has directed the ad. This 70 seconds ad will show half of Aamir as a Punjabi girl, and the other half as a boy.

"Many people didn't know that in Tata Sky - Sky stands for the company which is the biggest player in DTH technology in the world market."

"Tata stands for the knowledge of India and trust factor, whereas Sky stands for the knowledge of technology and DTH," Mehra added.

‘We are proud to have Aamir working on the ad and happy with the outcome of the final product. No other actor could have done the same so effectively,’ said Vikram Mehra, chief marketing officer, Tata Sky.